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Sulwhasoo launches its new “2020 Spring Limited Collection” image

Sulwhasoo launches its new “2020 Spring Limited Collection”

SINGAPORE | 2020.02.24

Sulwhasoo launches its new “2020 Spring Limited Collection”

Sulwhasoo collaborates with renowned French art decor studio to create an exclusive plum blossom and butterfly design for this year’s limited collection
The collection features five products, including makeup products (Perfecting Cushion, etc.) and Bloomstay Vitalizing products

Korea’s leading luxury beauty brand Sulwhasoo has launched its “2020 Spring Limited Collection.” This new collection features two of the most beloved symbols of spring - plum blossoms and butterflies.

Every year, Sulwhasoo works with world-class designers around the world to develop and launch a limited-edition collection for the spring season. Each new collection features traditional Korean motifs re-imagined by the collaborating designers to help promote and carry on the value and beauty of traditional Korean culture. This year, Sulwhasoo worked with Antoinette Poisson in Paris, France, to produce the 2020 Spring Limited Collection, which features a more contemporary version of traditional renderings of plum blossoms and butterflies. Antoinette Poisson is an art decor studio that designs various patterns for textile products and wallpapers based on their extensive experience in restoring “domino wallpapers,” a high-end art decor product that was popular in 18th century France.

Starting from today (24th of February), Sulwhasoo's 2020 Spring Limited collection will be available at Sulwhasoo stores nationwide as well as the Amorepacific Mall (online). The new limited collection will feature three products - three makeup products (Perfecting Cushion, Snowise Brightening Cushion, Essential Lip Serum Stick). The Perfecting Cushion and Snowise Brightening Cushion products come in a gorgeous fabric case embroidered with plum blossoms and a butterfly, which makes the entire product look delicate and beautiful.

Meanwhile, Sulwhasoo successfully retained its top spot among all skincare cosmetics brands in 2019 (based on cumulative sales at domestic department stores). In particular, its signature products – Essential Balancing Water EX & Emulsion EX, First Care Activating Serum EX and Gentle Cleansing Foam - respectively ranked no. 1 in each of their product categories. (Research by global beauty market survey organization Beaute Research) Due in large part to its success in the market, Sulwhasoo came in at 1st place for the third consecutive year in the Heart to Heart Index (HTHI) category at the “8th Korea Market Award” hosted by the Korea Marketing Association. This latest achievement is widely regarded as another reminder of the continued interest and support consumers have given Sulwhasoo as Korea’s signature luxury brand.

[Product Information]
  • Sulwhasoo Perfecting Cushion (No. 15, no. 21, no. 23)
    perfecting cushion
    - A “cover glow” that realizes the perfect makeup with its light and fine cover combined with moist and radiant finish.
  • Sulwhasoo Snowise Brightening Cushion (No. 15, no. 21, no. 23)
    snowise brightening cushion
    - A brightening cushion that delivers a radiant, pearlescent glow to skin, and creates a gorgeous skin complexion.
  • Sulwhasoo Essential Lip Serum Stick (No. 4, no. 5)
    essential lip serum stick
    - An essential lip serum stick that completely covers your lips to keep it well-hydrated and vitalized.

About Sulwhasoo

Sulwhasoo believes in a holistic approach to beauty and skincare, providing the ultimate skin solution that carefully treats our inner and outer beauty. The approach harmonizes our natural beauty with ancient Asian wisdom and legendary Asian medicinal herbs to restore the delicate equilibrium between body and mind. The Sulwhasoo brand gains wisdom from the laws of nature and lavishes your body with the rare and precious ingredients of nature in pursuit of that ideal beauty. Sulwhasoo showcases the value of holistic beauty to the world with the Jaum Balancing Complex ™, our unique solution designed to supplement yin energy and help reverse aging by restoring the skin’s balance. The formula uses just five precious ingredients, carefully selected from a list of more than 3,000 medicinal herbs, including Korean ginseng, the legendary ingredient that makes Sulwhasoo’s unique formulas even more special when combined with our cutting-edge bioconversion technology. As of 2017, Sulwhasoo has stores in South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the U.S., and France successfully thriving as the Asian beauty creator.