ROSÉ in BUKCHON

sulwhasoo flagship store ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.

ROSE in BUKCHON

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THE HOUSE OF
SULWHASOO BUKCHON
WITH ROSÉ

Sulwhasoo’s flagship store,
the House of Sulwhasoo Bukchon,
a space that represents
values and aesthetics of Korean tradition
through contemporary interpretation.
Let’s take a walk through
the House of Sulwhasoo Bukchon
with Sulwhasoo’s global ambassador ROSÉ.

ROSE AT SULWHASOO BUKCHON HOUSE

episode 1 HERITAGE

“I think this Sulwhasoo
Bukchon house
is one of
the most beautiful houses
I’ve ever seen.”
One of ROSÉ’s all-time favorites,
the House of Sulwhasoo.
Explore the heritage
she discovered in Bukchon.

ROSE in BUKCHON
FROM 1932 The House of Sulwhasoo,
originated from a Han-ok,
Korean Traditional House built in the 1930s.
Like a woman with great taste
decorates her own space,
Sulwhasoo has been decorated
the house through decades.
Discover The Heritage of Sulwhasoo that
inherited
traditional aesthetics of Korea.
The House of Sulwhasoo Bukchon
TO 2023 In the 1960s, the House of Sulwhasoo
was refurbished
into a Western-style house.
This organic connection of
house to house represents
Sulwhasoo’s vision according to
contemporary interpretation
of values and
aesthetics of Korean tradition.
The House of Sulwhasoo Bukchon

episode 2 MY FAVORITE
BEAUTY

From First Care Activating Serum
to
Concentrated Ginseng
Renewing products,
ROSÉ is obsessed
with new beauty regimen. Enjoy a cozy night
at the House of
Sulwhasoo Bukchon.

ROSE in BUKCHON

ROSÉ’s ROUTINE

Check out ROSÉ’s own Sulwhasoo regimen
featured in the video.
  • FIRST CARE ACTIVATING SERUM
  • CONCENTRATED GINSENG RENEWING SERUM EX
  • CONCENTRATED GINSENG RENEWING CREAM EX
  • step1 FIRST CARE
    ACTIVATING
    SERUM VI
    Experience new regimen - apply on to your clean skin.
    The first step serum on to awaken your skin’s
    rejuvenating power.
  • step2 CONCENTRATED GINSENG
    RENEWING SERUM EX
    Ginseng-capsuled serum awaken your skin's
    rejuvenating power.
  • step3 CONCENTRATED GINSENG
    RENEWING CREAM EX
    Finish off with the Concentrated Ginseng Renewing
    Cream EX, rejuvenating cream formulated by the
    power of ginseng.

GLOBAL AMBASSADOR
LINE UP
Watch Sulwhasoo’s brand story
told by Brand’s global ambassadors.

GLOBAL AMBASSADOR ROSE
GLOBAL AMBASSADOR ROSÉ
PART 1 SULWHASOO REBLOOM with ROSE
PART 1 SULWHASOO REBLOOM
with ROSÉ
Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense.
WATCH
PART 2 ROSE in BUKCHON
PART 2 ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.
WATCH
PART 1 SULWHASOO REBLOOM with ROSE
PART 1 SULWHASOO REBLOOM
with ROSÉ
Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense.
WATCH
PART 2 ROSE in BUKCHON
PART 2 ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.
WATCH
NEW GLOBAL AMBASSADOR TILDA SWINTON WATCH
GLOBAL AMBASSADOR TILDA SWINTON