ROSÉ in BUKCHON
sulwhasoo flagship store
ROSÉ in BUKCHON
The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.
![ROSE in BUKCHON](https://amc.apglobal.com/image/384224417642/image_dtrvp20me55rbckp92bp107r2k/-FJPG/rose_in_bukchon_kv_bg_int_230502.jpg)
SCROLL
THE HOUSE OF
SULWHASOO BUKCHON
WITH ROSÉ
Sulwhasoo’s flagship store,
the House of Sulwhasoo Bukchon,
a space that represents
values and aesthetics of Korean tradition
through contemporary interpretation.
Let’s take a walk through
the House of Sulwhasoo Bukchon
with Sulwhasoo’s global ambassador ROSÉ.
![ROSE AT SULWHASOO BUKCHON HOUSE](https://amc.apglobal.com/image/384224417642/image_fr6ika7t8519h2r8kh39ketu60/-FJPG/rose_in_bukchon_home_cut_int_230502.jpg)
episode 1 HERITAGE
“I think this Sulwhasoo
Bukchon house
is one of
the most beautiful houses
I’ve ever seen.”
One of ROSÉ’s all-time favorites,
the House of Sulwhasoo.
Explore the heritage
she discovered in Bukchon.
![ROSE in BUKCHON](https://amc.apglobal.com/image/384224417642/image_6harl36qo964n2n1ks6lq3vr20/-FJPG/rose_in_bukchon_epi01_bg_int_230502.jpg)
originated from a Han-ok,
Korean Traditional House built in the 1930s.
Like a woman with great taste
decorates her own space,
Sulwhasoo has been decorated
the house through decades.
Discover The Heritage of Sulwhasoo that
inherited
traditional aesthetics of Korea.
![The House of Sulwhasoo Bukchon](https://amc.apglobal.com/image/384224417642/image_biuf90m6nd29db89fghiu09k0e/-FJPG/rose_in_bukchon_history_img01_int_230502.jpg)
was refurbished
into a Western-style house.
This organic connection of
house to house represents
Sulwhasoo’s vision according to
contemporary interpretation
of values and
aesthetics of Korean tradition.
![The House of Sulwhasoo Bukchon](https://amc.apglobal.com/image/384224417642/image_4f3vqhnhfp5nh7jbktmghd846s/-FJPG/rose_in_bukchon_history_img02_int_230502.jpg)
episode 2
MY FAVORITE
BEAUTY
From First Care Activating Serum
to
Concentrated Ginseng
Renewing products,
ROSÉ is obsessed
with new beauty regimen.
Enjoy a cozy night
at the House of
Sulwhasoo Bukchon.
![ROSE in BUKCHON](https://amc.apglobal.com/image/384224417642/image_20re1k1chd2etfgofulmdq2d40/-FJPG/rose_in_bukchon_epi02_bg_int_230502.jpg)
ROSÉ’s ROUTINE
Check out ROSÉ’s own Sulwhasoo regimenfeatured in the video.